The rhetoric and reality of employee involvement Essay Example for Free

The rhetoric and reality of employee involvement Essay Introduction – The acceptable business paradigm changed over time. There was a time when the accepted concept of effective management relied largely on what the top management thinks best for the company, leaving the rest of the company especially blue collar workers with little or no participation at all in how a company grows and changes over time. As what Gupta and Sharma (2004) wrote, â€Å"The old fashioned view of employee involvement employee following the employers instruction in return for wage encourages employees to be passive, take a little initiative and often view themselves as adversaries of the enterprise and its management (Gupta and Sharma, 2004, p. 203).† But today, many business analysts believe in the concept of employee involvement and participation. This is a broad concept which includes many things (i.e. employee empowerment, proactive approach towards policy assessment, etc), but the basic precept of employee involvement is the conscious effort of the management to design a workplace that allows employees to actively participate in the manner by which the company moves towards its direction. The concept of employee involvement and participation is an important aspect in successful management of a company. Gennard and Judge (2005) wrote, â€Å"There is this important assumption behind employee involvement theory namely, the employees are an untapped resource with knowledge and experience which can be used by employers if they provide opportunities and structures for worker involvement (Gennard and Judge, 2005, p. 182).† But the main problem today is this: despite the fact that many worker’s rights advocates and business analysts points to the significance of employee involvement in a company, it seems that the concept of employee involvement remains to be a myth; that present organization and structure still renders employee involvement and participation as something that has no bearing at all. Thesis – With the growing surge in the development of professional service consultancy firms, people are also wondering about the exact role and impact that human analyst and employees make during the key stages of analysis. In the age of smart computers and complex software that aids people to think and opt for the best possible option and assists in company management, the question now is (externally) how significant really is the role of the human analysts in the designing of the options for decision making for the company’s client, and (internally), how significant is employee participation in the direction and growth of the company like Analysys Mason Ltd. As a company, Analysys Mason Ltd greatly depends on the skill of its employees so that it can deliver solutions that pushes away existing or prospective problems that a company might face. This act is a clear example of the role of human intervention and role in problem solving. But is this particular solution, the employing of the human role and intervention – is the same formula at work when Analysys Mason Ltd is faced with the task of solving its own internal problems, or does the company exercise a policy that greatly marginalizes the role and participation of the employee in how internal corporate concerns are being addressed in the company? T o be able to ascertain the role and participation of employees in the external and internal efforts of the company and to know whether the company is either suffocating the avenues wherein employee involvement would thrive or ignoring the possible contribution of employee involvement towards company growth, it is important to make an in-depth study of the company as well as review news and other materials that may contain information that can prove the real situation of employee involvement inside Analysys Mason Ltd. To be able to further understand the concept of employee involvement and participation and connect it with the current situation present in the selected company, it is important to also review the available literature that tackles the issue of employment involvement, like the work of Bratton and Gold (2001), who wrote about how â€Å"the aim of employee involvement is to promote workers’ interest in the success of the organization (Bratton and Gold, 200, p. 300).† Conclusion – The analysis of the level of employment involvement using a target company is an ideal approach to creating a company based-assessment from which future studies can be referenced from.   Through studies like this, other important information like the pooling of the needed resources to allow the success of employment involvement strategies can be identified. Bibliography Bratton, John and Jeffrey Gold. (February 2001). Human Resource Management: Theory and Practice. Lawrence Erlbaum Associates, Inc. Byron, James S. and Vitalo, Raphael L. (April 2004). Using Working With Others Training Sessions to Drive Employee Involvement [Internet], Vital Enterprises.Available from: http://www.vitalentusa.com/learn/drive_ei.php [Accessed 4 June 2008]. EmploymentInvolvement.com (2005). [Internet]. http://www.employeeinvolvement.com/ [Accessed 4 June 2008]. Employment Involvement Advisor. (April 23, 2008). Engaging Employees [Internet]. Available from: http://employeeinvolvementadvisor.blogspot.com/ [Accessed 4 June 2008]. Employee Involvement Association (2006). The Employee Involvement Association [Internet]. Available from http://www.eianet.org/ [Accessed 4 June 2008]. Gennard, John and Judge, Graham. (2005). Employee Relations. Chartered Institute of Personnel and Development. CIPD Publishing. Gifford J, Neathey F, Loukas G. (December 2005). Employee Involvement Information, Consultation and Discretion [Internet]. Report 427, Institute for Employment Studies. Available from http://www.employment-studies.co.uk/pubs/summary.php?id=427 [Accessed 4 June 2008]. Gupta, Jatinder N. D.   and Sharma. (2004). Intelligent Enterprises of the 21st Century. Idea Group Incorporated. Insightlink Communications (April 2005). Employers and Employees Making the Marriage Work: The Importance of Employee Commitment [Internet] Available from: http://www.insightlink.com/employee_commitment.html [Accessed 4 June 2008]. The Official Website of Analysys Mason Ltd. Available from: http://www.analysysmason.com/ [Accessed 4 June 2008].

Nike Promotions Essay Example for Free

Nike Promotions Essay After looking at Nike’s marketing strategy with respect to product, price, place and promotion, the outstanding success of the brand name calls for more attention to Nike’s promotional strategies. Nike’s promotions and advertisements have been deemed the best in the retail industry. The â€Å"Just Do It† slogan is supposedly one of the most famous and easily recognized slogans in advertising history. It would be safe to claim that brand management is easily one of Nike’s core capabilities. With the company’s advertising budget today reaching $2.4 billion, it is worth looking into Nike’s advertising strategies and how these strategies helped strengthen the brand image. 1980-1988: Early Advertising Before television advertisements, Nike released several successful print ads. One of its earliest print ad campaigns was the â€Å"There is no finish line† campaign by John Brown and Partners. The posters were an instant hit, since, it did not focus on the running shoe product, but instead on the person wearing the shoes. At this early stage, Nike saw the lucrative value in sports sponsorships. The company began sponsoring track and field athletes like Carl Lewis. With lucky breaks, Nike signed some bigger names in the athletic world like Wayne Gretzy and, probably the most important sponsorship signing in Nike history, Michael Jordan. 1988: The JUST DO IT Campaign This campaign was probably Nike’s most known and successful. In 1988, Nike worked with ad agency Wieden and Kennedy to create the slogan Just Do It. The company used this campaign to cash in on the jogging/fitness craze of the 80s. Top competitor Reebok was sweeping the aerobics race so Nike responded with Just Do It ads that practically shamed people into exercising, and more importantly, to exercise in Nikes. The Just Do It ads truly embodied the philosophy of grit, determination and passion to encourage consumers to embrace the culture of fitness rather than focus on the product. The Just Do It campaigns were also successful because of their celebrity features including Bo Jackson, John McEnroe, and Michael Jordan. These famous athletes reassured the quality of the Nike product and gave Nike a â€Å"hip† brand image. These ads were basically turning sweaty, pain-ridden exercise into something sexy and exciting. And lastly, the Just Do It ads were usually humorous, thus connecting to consumers on a level that made them comfortable and feeling positive about the brand. 2000-2005 Using its cooperations with various ad agencies, Nike released several popular and well-received TV commercials. In fact, the company received two Emmy awards for best commercial twice. The first was for â€Å"The Morning After,† which featured a runner on his morning jog on January 1, 2000, facing the chaos of the Y2K predictions. The commercial really connected to consumer emotions, as speculations of the new millennium were the conversation buzz around that time. The second Emmy was for a Nike commercial called â€Å"Move† that featured many famous and regular athletes performing a serious of athletic pursuits in a creative â€Å"pass it on† way. Starting in 2005, Nike released another successful ad campaign that were targeted at athletic woman. The ad focused on women’s Thunder Thighs and Big Butts, encouraging them to embrace their athletic body parts and shapes. This was yet another successful way Nike connected to the consumer on a personal level, as we all know that women tend to care about their self images. 2005 to Present Having built up an empire of a brand, Nike continued to focus on celebrity endorsements. Nike took famous athletes in a variety of sports to feature them in ads. LeBron James from basketball, Tom Brady from football, Ronaldhino from soccer, Roger Federer from tennis and Tiger Woods from golf, just to name a few. Using the A-list, top-notch names in the athletic world really helped tip Nike over into the â€Å"elite† brand division. At this point, Nike is reaching its peak in sales and in brand image. Having reached this peak, Nike is now changing up the promotion game and branching out to the digital world. With a 40% decrease in print and TV advertising, Nike is now trying to stray away from superstars. Now that Nike as perfected the art of branding, it is moving on to a world where consumers want to be told less. In 2010, Nike launched its new marketing division called Nike Digital Sport. This digital focus on sports conceived the Nike+ platform, which is a marriage of Apple and Nike technologies that allows people to track their athletic performance. It is also a platform that allows Nike to virtually have personal conversations with its consumers and, subtly study its consumer’s behavioural patterns. Overall, it seems like Nike is always in tune with consumer preferences and addresses them through strategic and well-executed advertising tactics. It is no surprise that the Nike brand is one of the most well recognized in the world.

Anthropocentric Position in the Arctic Sovereignty Debate

Anthropocentric Position in the Arctic Sovereignty Debate Andrew Lawrence Introduction Motivated by the search for new trade routes and imperial accolades and glory, the Arctic has long been associated with famous explorers such as Franklin, Parry and Amundsen. As these explorers attempted to plant their nation’s flags in this expansive region, so continues today the practice of territorial claims in the Arctic. Ever changing climate conditions in the Arctic have reopened a race for new trade routes with the melting of ice in the North West Passage, as well as opened the opportunity of access to a vast expanse of natural resources. This renewed Arctic interest can be examined under the auspices of the human geography concept of environmental ethics, and more specifically the positions of ecocentrism and anthropocentrism. As will be explored here, despite all of the evidence towards global warming and its drastic effects on the Arctic, a policy of anthropocentrism regarding Arctic sovereignty is still practiced by Canada and other nations. Summary of Article According to the December 9, 2013 CBC article and interview, Canada has submitted an Atlantic and Arctic seabed claim to the United Nations Commission on the Limits of Continental Ice. The Atlantic seabed claim has been submitted in full while the Arctic seabed claim is only a preliminary claim that requires further scientific work. The Minister of Foreign Affairs requested officials and scientists complete additional scientific and cartographic work so the submission also includes a claim to the entire continental shelf along with the North Pole. Preliminary findings outline Canada’s claim to the Arctic seabed beyond the 200 nautical mile Exclusive Economic Zone. An extension of this zone would include any natural resources beyond the current limit. Other nations including Denmark, Norway, Russia and the United States have staked interests in the Arctic region. In the press conference announcing these claims, the ministers referred to them as issues pertaining to national sov ereignty and the securing of Canada’s last frontier. Ecocentric and Anthropocentric Views and Their Relevance to Arctic Sovereignty The discipline of environmental ethics seeks to examine the questions and concerns of human interaction within the environment, and also seeks to provide a means to conduct this relationship between humans and the environment in an ethical manner (Norton, 2013, p. 125). In the twentieth century, the positions of anthropocentrism and ecocentrism were added to this discipline (Norton, 2013, p. 125). In an ecocentric position, intrinsic value is placed on all parts of the environment equally rather than placing humans at the centre (Norton, 2013, p. 127 ). Contrarily, in an anthropocentric position humans are placed as the central fact in the world where their detrimental effect on the environment is often stressed (Norton, 2013, p 128. ) The concept of anthropocentricism is especially evident in the examined article and the current issue of Arctic sovereignty, through the policy of staking claims in order to gain access to natural resources such as oil. These claims would benefit from the negative impacts that climate change, as a result of fossil fuels, have already played in this area. Interpretation of Current Issue Once referred to as the global environment’s â€Å"canary in a coal mine†, the Arctic’s rapidly changing conditions provide a broader perspective and advanced warning system on the real impact of climate change (Kofod, 2012). To the surprise of many scientists, the Arctic has been the first region in the world to show evidence that global climate change theories are in fact true (Kofod, 2012). According to scientific study the mean annual temperature increase in the Arctic, 3.7  °C, is significantly larger than the global mean temperature increase of 1.9  °C (Kofod, 2012). This rise in temperature can be directly linked to the world’s consumption of fossil fuels. Despite this outstanding evidence, the continuation of an anthropocentric perspective in the Arctic for the benefit of humans continues. The examined article discusses how any extension of Canada’s and the other nation’s 200 nautical mile Exclusive Economic Zone through the conti nental shelf will include any natural resources they contain. Often thought to be the driving factor in Arctic sovereignty, nations involved have made no secret of their intentions to extract from the vast number of stock natural resources in the region. However, a policy that centres on the extraction of natural resources for human use and which has already been directly connected to global climate change seems counterintuitive to the already fragile ecosystem of the Arctic. This detrimental effect of Arctic sovereignty position is within the auspices of the anthropocentric perspective. The subject of nationalism is another anthropocentric perspective deeply embedded in the policy of Arctic sovereignty. Nationalism is especially evident throughout the examined article and interview as both government Ministers refer to the policy of Arctic sovereignty as â€Å"drawing the last lines of Canada† and â€Å"Canada’s last frontier†. This anthropocentric view forgets the Native peoples living in the Arctic regions, who often live an ecocentric lifestyle, and have been forced to adapt, often more readily, to the southern problem of climate change. Often these Native people are used as political pawns in staking a case for nationalism and territorial rights within the Arctic sovereignty debate (Saunders et al., 2014). Conclusion My understanding of the issue of Arctic sovereignty has been enhanced through the application of geographical concepts that further explore the issue in greater detail. The flag waving, patriotism and need for military assets are often the only aspects of Arctic sovereignty reported by the government and media. Through the application of environmental ethics and the position of anthropocentricism to this issue it can be seen that Arctic sovereignty is a far greater issue than simply redrawing the boundaries of a country’s borders. Although on the surface it may seem Canada as a whole would benefit from Arctic sovereignty the examination of policies show that the Arctic and its people have already been negatively impacted by anthropocentric policy and a need exists to address this policy from an environmental ethics and put in place ecocentric policies. Bibliography Norton, W. (2013). Human Geography (8th ed.), CH 4: (116-157). Don Mills, ON: Oxford University Press Canada. Kofod, J. (2013). Arctic Economic Opportunities, Environmental Obligations and Security Stakes. NATO Parliamentary Assembly. Sub-Committee On Transatlantic Economic Relations. Retrieved from www.tbmm.gov.tr/ul_kom/natopa/docs/raporlar_2012/e1.pdf Paris, M. (2009). Canada’s Claim to Arctic Riches Includes the North Pole. CBC News. Retrieved from http://www.cbc.ca/news/politics/canada-s-claim-to-arctic-riches-includes- the-north-pole-1.2456773 Saunders, D., Huebert, R., Shelagh, G., Byers, M., Simon, M., English, J., Davis, W. (2014). Is climate change a northern catastrophe or an Arctic opening?. Arctic Circle Panel, Globe and Mail. Retrieved from http://www.theglobeandmail.com/news/national/the-north/is- climate-change-a-northern-catastrophe-or-an-arctic-opening/article16480890/

James Meredith and the University of Mississippi’s Integration Essay

James Meredith and the University of Mississippi’s Integration When a person presently looks at university school systems, one never imagines the struggle to obtain such diverse campuses. With Caucasians, Asians, Latinos, and African Americans all willing and able to attend any institution, it is difficult now to envision a world where, because of one’s skin color, a person is denied university acceptance. In actuality, this world existed only fifty years ago. In a time of extreme racial discrimination, African Americans fought and struggled toward one of many goals: to integrate schools. As a pioneer in the South, a man named James Meredith took a courageous step by applying to the University of Mississippi, an all white university. After overcoming many legal and social obstacles, the University of Mississippi’s integration sent positive effects rippling among universities across the nation. As a native Mississippian, James Meredith honestly lived and worked all of his life. After serving nine years in the United States Air Force, Meredith wholeheartedly absorbed John F. Kennedy’s ideals on â€Å"civil rights† and decided to apply to the University of Mississippi (Howard 1060). Upon applying, Meredith knew that if accepted, he would be the first African American student to attend the University of Mississippi. Deep in the heart of the South, the state of Mississippi prided itself on its all white campuses and resistence toward integration. Little did they know that James Meredith, an uprising civil rights activist, would pull a racial chord in the university that would change it for lifetimes to come. From past observations, acceptance into â€Å"Ole Miss† appeared impossible for an African American. With â€Å"[f]our known... ...Sept. 1962: 1. Buckley, Thomas. â€Å"Tear Gas and Sticks Repel Wild Student Charges.† New York Times 1 Oct. 1962: 23. Cohodas, Nadine. â€Å"James Meredith and the Integration of Ole Miss.† The Journal of Blacks in Higher Education 16 (Summer, 1997): 112-22. http://links.jstor.org/sici?sici=1077-3711%28199722%290%3A16%3C112%3AJMATIO%3E2.0.CO%3B2-W Howard, William L.. â€Å"Meredith, James Howard.† The African American Encyclopedia. 1993. â€Å"Meredith’s Fight for Admission to University Spans 16 Months.† New York Times 1 Oct. 1962: 25. â€Å"Mississippi Rejoins the Union.† New York Times 1 Oct 1962: 30. Sitton, Claude. â€Å"Negro At Mississippi U. As Barnett Yields; 3 Dead In Campus Riot, 6 Marshals Shot; Guardsmen Move In; Kennedy Makes Plea.† New York Times 1 Oct. 1962: 1. Smith, Hendrick. â€Å"Johnson Is Fined.† New York Times 30 Sept. 1962: 1.

Mental Illness Essay -- essays research papers

Unfortunately there are people who are born less fortunate than other's. Some are slower than others, and there are some who pick up. Sadly some are made fun of because of the condition. This is when mental retardation comes into place. In my report I will be talking about mental retardation and the different kids of mental illnesses. Mental retardation is often thought of a disease ( Mental retardation 1 ). Disease would be the wrong term. Mental retardation is a term for wide range or conditions ( Mental retardation 1 ). The meaning of mental retardation depends on what society demands of the individual in learning skills, and social responsibility ( Mental retardation 1 ). Mental retardation is most often appeared in children under the age of 18 ( Mental retardation ). A person is considered mentally retarded if they have an intellectual functioning level below average and significant limitations in two or more adaptive skill areas ( Mental retardation 1 ). The IQ score for mental retardation is below 70-75. Mental retardation occurs in 2.5-3% of the general population, and about 6-7.5 million mentally retarded individuals live in the United States alone ( Mental retardation 1 ). Mentally retarded children learn to walk and talk much later than the general population ( Mental retardation 1 ). The symptoms may appear at birth or later in childhood ( Mental retardation 1 ). About 85% of the mentally retarded population is in the mildly retarded category, their IQ score ranges to 50-75, they often can reach up to a 6th grade level ( Mental retardation 2 ). They can live independently with community and social support ( Mental retardation 2 ). About 10% of the mentally retarded population is considered moderately retarded, with the IQ scores that range from 35-55, they also carry communication skills as a child, they function okay, but need to be with the community in a supervised environment such as a group home ( Mental retardation 2 ). Also about 3-4% of the mentally retarded population is severely retardation with IQ scores of 20-25. They may be able to develop self-care and communication skills with the support and training, and they need a high level of supervision ( Mental retardation 2 ). People who are mentally retarded often live with family or members of the family. People ... ...ips Retardation November 20,1999. April 4, 2001 http://www.galenet.com/servlet/SRCHealth/ "Gentics." Worlf of Health. Gale Group, 2001. Reproduced in Student Ressource Center--Health Module. Farmington Hills, Mich.. Gale Group 2000. Http://www.galenet.com/servlet/SRCHealth/ Gravitz, Herber. "Psychology Today" The Binds That Tie And Heal: How Families Cope With Mental Illness March 2001. March 2001. April 4 2001 Http://www.galnet.com/servlet/SRCHealth/ Keigher, Sharon. "Health and Social Work " Emerging issues In Mental Retardation. August 2000. April 4, 2001 http://www.galnet.com/Servlet/SRCHealth/ Bowker, L " Deling with Offenders Who Are Mentally Retarded ." FBI Law Enforcement Bulletin 1994 July : Sirs Researcher. Madera High School Lib., Madera, Ca. 4 Apr.2001 http://researcher.sirs.com. "Mental health." Gale Group 2000. Reproduced in Student Center--Health Module. Farmigton Hills, Mich..Gale Group 2000 http://www.galenet.com/Servlet/SRCHealth/ "Mental Retardation." World of Health. Gale Group, 2000. Reproduced in Student Resource Center--Health Module. Farmington Hills, Mich..Gale Group 2000.

Violence in the Media Essay -- Papers

Violence in the Media America has become the most violent nation in the industrialized world. The many violent images seen in movies and on television on a daily basis, though not the only cause, are a strong contributing factor. There are those that feel the point-of-view from which the audience views the violence varies directly with the way the scene affects them. A film's perspective determines the audience's reaction. In "slasher" films, for example, the point of view shifts between the attacker and the victim. So the audience feels the terror of the victim and the lust of the victimizer. If the viewer shares the experience with the victim they feel helplessness, fear, and also the rage that comes with being attacked. However, when the viewer is allowed to share the experience of the attacker the perspective is different, they get the sense of power and being in control. In many sexual assault scenes the camera focuses on the victim's face, which puts the viewer in the position of the rapist. What is of concern is that many Americans want to identify with the powerful attacker. It can be argued whether or not this is a direct cause of imitative violence but it, with out a doubt, offers viewers the vicarious experience of violence related to sex. (Censorship, 1985) Television does not make people commit crimes, but it provides the ideas, social sanction, and often the instruction that encourages anti-social behavior according to Madeline Levine, psychologist. (Viewing Violence, 1996) Dr. Jib Fowles, a researcher from the University of Houston would disagree. He testified to the U.S. Congress that TV violence was a good way to relieve tension. Dr. Radecki strongly disagreed saying that "Fowles has never done a si... ...itable role models for them. Bibliography: Croteau, David and William Hoynes. 1997. Media/Society: Industries, . Images, and Audiences. London: Pine Forge Press. Dudley, William,ed. 1999. Media Violence: Opposing Viewpoints. San . Diego: Greenhaven Press, Inc. Fiske, John. 1989. Understanding Popular Culture. New York: Routledge. Holland, Keating. 1999. "Violence in the Media Should be Regulated." . CNN Poll. http://www.ultranet.com/crowleyn/ccnnpoll.html Levine, Madeline. 1996. Viewing Violence. New York: Double Day. O'Neill, Terry. 1985. Censorship: Opposing Viewpoints. St. Paul, MO: Green Haven Press, Inc. University of California at Los Angeles. Television Monitoring Report. . http://www.cep.org/tvviolence.html

Dr. Henry Jekyll (and Mr.Hyde) was born in to a society of morality, respectability and religion Essay

Dr. Henry Jekyll was born in to a society of morality, respectability and religion. It was believed that ‘progress’ could only be made if everyone was self-disciplined and moralistic. Authors such as Samuel Smiles wrote â€Å"Self-Help† guides. All this was aimed to help the rich get richer and the poor get poorer. In an age of stern, industrious hypocrites, respect was everything to the upper and middle classes. People denied themselves alcohol, gambling and prostitution to gain the respect of others. Jekyll refers to these denied as â€Å"pleasures†. People lived without these â€Å"pleasures† but soon began to wonder what they were missing. This brought about the â€Å"slum adventurers†. These were middle and upper class men who wanted to keep the respect of their society but, through anonymity, still indulge in the â€Å"pleasures† the poor slums had to offer. They would work by day in their offices and at night would journey down t o the alleys of the slums. A person such as Mr Utterson, a London lawyer who does not wish to indulge in pleasures is of a vicarious nature. It is noticed that â€Å"†¦though he enjoyed the theatre, [he] had not crossed the doors of one in twenty years†. It is this vicariousness that helps him solve the case of Dr. Jekyll and Mr Hyde. Utterson is the opposite of Jekyll in the way that Utterson keeps the respectability of the Victorian society, whereas Jekyll ‘rebels’. The rebellious nature of Jekyll leads him to discover how to transform his appearance. Dr. Lanyon, a respectable conventional doctor of Victorian society frowns on Jekyll mostly secret work, which he refers to as â€Å"unscientific balderdash†. In the beginning it is difficult for us to feel sympathy for Dr. Jekyll: he is acting by his own conscience. At this current stage, he is in no way addicted to Mr. Hyde. Even the sight of Mr. Hyde â€Å"†¦ pale and dwarfish†¦ who gave the impression of deformity but with no nameable malformation†, according to Mr. Utterson, who â€Å"†¦had taken a loathing to my gentleman at first sight†, should have forced Jekyll to recognise that Hyde was evil. It is very difficult to feel sympathy for Jekyll after we are told about when Hyde â€Å"†¦trampled calmly over†¦Ã¢â‚¬  a young girl’s body. Normally after this event anyone else would have ceased his transformation into Hyde. But Jekyll starts to become addicted to taking the drugs (as with modern addictions) and continues to turn into Hyde even after trampling the girl. As if trampling the girl was not a big enough deterrent Hyde brutally murders Sir Danvers Carew. Jekyll, knowing what had happened, easily accepts it and shifts the blame to Hyde. He shows this in Dr Jekyll’s full statement of the case, â€Å"it was Hyde, after all, and Hyde alone that is guilty†. The ease at which he accepts this and shifts the blame could almost be inhuman. But after he discovers that he begins to change into Hyde spontaneously, without the drug we see he is very self centred and selfish, â€Å"I must have stared upon it half a minute†¦I rushed to the mirror†¦ my blood was something exquisitely thin and icy†. Even though Jekyll is selfish about this, not mentioning what a terrible thing that he made now controls. We can feel some sympathy for knowing that he is trapped and at anytime Hyde might emerge over which Jekyll has no control. Alternatively we can have sympathy for a man that failed to have foreseen what would happen and stopped the process as soon as possible. But he continued to satisfy his need for the â€Å"pleasures† which otherwise eluded him. It is also very difficult to feel sorry for someone who knows and remembers what happens, but does not take action to prevent it. â€Å"My two natures had memory in common†. Surely the memories of the girl and Carew should be painful enough to force any sane and humane person to put a stop to Hyde’s actions. Hyde goes into hiding after Carew’s murder in fear of being hung, should he be caught. This removes a lot of the sympathy we may otherwise feel towards Jekyll at this point, as yet again he shows signs of being selfish and putting himself before everyone else. Some of this sympathy is regained when he is in hiding, he begins to show genuine remorse for Carew’s death. In the statement of the case, Jekyll finally admits to Hyde’s evil by saying â€Å"†¦It was no longer the fear of the gallows, it was the horror of being Hyde that racked me.† This shows that Jekyll has become altruistic. Jekyll has now begun to put himself after everyone. He now excepts the he must not let Hyde free again for fear of him committing more evil. It is now we finally begin to feel sympathy and start to respect Jekyll for trying to put a stop to Hyde. Finally Jekyll commits suicide to save the world from the terror and evil Hyde could unleash. This gains him the greatest respect and sympathy. He took his life to save others from the extreme evil he had inadvertently created. He finally takes ultimate responsibility and puts a stop to Hyde. In conclusion I think that Jekyll was a victim of Victorian society where respect was everything. In some parts it is hard to offer our sympathy but his final act was one that one must respect and offer sympathy for the pain Jekyll went through. As we have seen restricting things from people can only bring out the bad side of them, as Jekyll explains, â€Å"My devil had been long caged, he came out roaring†. Personal freedom is one of our greatest assets and one we take very much for granted.